COMPANY NEWS – ISSUE #07 – 22 MAY 2015
BIG IN JAPAN
The 1980’s rock band Alphaville sang about being “BIG IN JAPAN” in the 1980’s and we can apply that description to the Henry Cotton’s brand after the recent event in Tokyo.
With its stunning views over Tokyo City, Studio 38 on the 38th floor of the Ebisu Garden Place cultural centre was the location for the press day held by the Henry Cotton’s Japan team.
Fashion journalists, bloggers and a host of Tokyo’s fashion leaders were given a glimpse of England’s green and pleasant land when they arrived at the venue to be greeted by the location being fully decked out to reflect the brand’s DNA. If they didn’t know the brand was British and had a sporting heritage they were in no doubt once they stepped through the door. Mannequins were dressed in themes from the Henry Cotton’s Fall Winter 15 collection and were dressed to reflect the core passion of Sir Henry, Golf and Fly Fishing.
Guests were also invited to try their hand at putting on the Henry Cotton’s putting green set up for the delegates to enjoy. On departure they all received personalised boxes with Henry Cotton’s bread to enjoy.
HENRY COTTON’S BIG IN JAPAN! Well done Team Tokyo for a great event.
