COMPANY NEWS – ISSUE #04 – 11 MAR 2015
“HIGH VISIBILITY” DISPLAY CAMPAIGN FOR HENRY COTTON’S
Ask any good sales person working the shop floor, where the selling actually starts and they will tell you “at the window”. Yes that’s right, an attractive display in the window is the first and all important point of contact in the consumers purchasing journey.
With this in mind the Henry Cotton’s team have developed a window to cash point package of point of sale materials that will excite and inform the consumer and create that much sought after action “the purchase”
For the windows, stores will be provided with themed campaign graphic packs so the displays will be refreshed and not become stale.
The women’s collection will also have it’s very own materials to support window and in store activity. Each pack will consist of window back drop banners printed on both sides so they look good from inside the store too, window acetates to flag the campaign message and in store display cubes to draw the consumers eye to key points of purchase.
Postcards will also be available for the consumer to take and keep or use as they see fit with images of the SS15 campaign shots.
The materials have been designed so they can be used in shop in shop as well as in Henry Cotton’s stores.
It’s going to be a great summer for Henry Cotton’s stores!
