COMPANY NEWS – ISSUE #13 – 14 SEPT 2015

A WELCOME RETURN TO PARIS FOR HENRY COTTON’S

After a four year absence from the Paris market, the ever popular Henry Cotton’s brand has a new home in one of the coolest shopping streets in Paris, at 19 Rue Grégoire  de Tours,  Saint Germain des Prés.

Henry Cotton’s has been welcomed back by Parisians looking for the best in stylish clothing for men and women that has a historic back story to draw on.

The 110 square-metre-store boasts an interior design concept, with the DNA of Sir Henry’s lifestyle at the centre of it which blends together very British elements of the active sportsman, the intrepid explorer and the sophisticated well-dressed gentleman or woman, and always Italian style and flair.

The ambience, design and the product stocked will make the store a true destination point for discerning consumers looking for seasonal collections as well as limited edition products and heritage pieces, that will be much sought after and talked about in fashion press.

Vive la France!

COMPANY NEWS – ISSUE #12 – 03 AUG 2015

Visual Merchandising and POSM support

Building on the successful Spring Summer season, we are now providing our retail partners with even stronger support at the point of sale.

This will provide high visibility and excitement to drive maximum full price product checkout.

Here is an overview of the VM materials and POSM. This is sent to all retail partners with a comprehensive “how to” VM manual.

COMPANY NEWS – ISSUE #09 – 15 JULY 2015

HENRY COTTON’S STEPS OUT IN STYLE IN CHINA

The Shanghai fashion community was blown away by the true British style and sophistication of the Henry Cotton’s SS16 collection when it hit the catwalk at the COHL exhibition.

The fashion show event was held to herald the launch of the Henry Cotton’s brand in China, making noise about the fantastic products and ensuring it was noticed by those that count.

Soon the Chinese consumer, on the lookout for fantastic clothing with British Sporting heritage, will be able to purchase these products at the new store to open in September. The Henry Cotton’s team in China are planning 20 further store openings before the end of the year. We’ll send more news on these openings as they happen.

What a fantastic event – well done all! We’re sure the store openings are eagerly anticipated following the show.

COMPANY NEWS – ISSUE #08 – 3 JULY 2015

THE SPIRIT OF SIR HENRY RIDES AGAIN!

Golf was his game and classic British style is his legacy.

Delegates, consisting of agents, franchisees and sales staff all gathered in the Henry Cotton’s showroom in Via Morimondo, Milan on the 23rd and 24th June last week, to view the upcoming collections for men and women. The venue was bedecked with flowers and groups of mannequins had been dressed in the collections various themes such as “English Oasis, Summer Memories and Indigo”.

The women’s collection drew considerable praise from the gathered fashion experts who all commented on a significant move forward in terms of fabrication and print designs, all attributed to the intervention of Henry Cotton’s new women’s wear designer.

The hard working participants in the launch relaxed on the evening of the 23rd over dinner where General Manager Enrico Acciai made the pre-dinner speech during which he welcomed Mr. Stefano Bosisio, Chief Operating Officer, Teodoro Pilati, Credit Manager and Mr. Michael Specht, Group Head of Retail, to the EIG growing family.

The brand that bears Sir Henry’s name is growing in strength and popularity and the SS16 collection will be a massive boost for the brand.

COMPANY NEWS – ISSUE #07 – 22 MAY 2015

BIG IN JAPAN

The 1980’s rock band Alphaville sang about being “BIG IN JAPAN” in the 1980’s and we can apply that description to the Henry Cotton’s brand after the recent event in Tokyo.

With its stunning views over Tokyo City, Studio 38 on the 38th floor of the Ebisu Garden Place cultural centre was the location for the press day held by the Henry Cotton’s Japan team.

Fashion journalists, bloggers and a host of Tokyo’s fashion leaders were given a glimpse of England’s green and pleasant land when they arrived at the venue to be greeted by the location being fully decked out to reflect the brand’s DNA. If they didn’t know the brand was British and had a sporting heritage they were in no doubt once they stepped through the door. Mannequins were dressed in themes from the Henry Cotton’s Fall Winter 15 collection and were dressed to reflect the core passion of Sir Henry, Golf and Fly Fishing.

Guests were also invited to try their hand at putting on the Henry Cotton’s putting green set up for the delegates to enjoy. On departure they all received personalised boxes with Henry Cotton’s bread to enjoy.

HENRY COTTON’S BIG IN JAPAN! Well done Team Tokyo for a great event.

COMPANY NEWS – ISSUE #06 – 11 MAY 2015

Henry Cotton’s European Masters Tour

Not the Golf Tour this time, but the Press tour. Henry Cotton’s has just completed a very successful tour of international press days aimed at getting the Henry Cotton’s brand at the forefront of fashion magazine editors minds when putting together their Fall Winter fashion editorials.

The first of the press days was held in Milan on 31st March in the Henry Cotton’s, Marina Yachting and 18CRR81 Cerruti showroom, where we were blessed with a beautiful Milanese spring day that encouraged the journalists out of their offices in their droves.

Our French PR agency, Poulain & Proust  took over the proceedings in Paris and ran viewings over several days from the 7th to the 10th of April in their showroom.

Munich was the next city to get the Henry Cotton’s treatment on the 15th April where the venue was the Prisco Haus.  The German fashion press went crazy for the Henry Cotton’s look.

Moscow was the final port of call where on the 23rd of April at the new Hotel Four Season very closed to Red Square, the showing was attended by non other than Polina Asleri, ex Miss Russia who loved the ladies Henry Cotton’s look and style.

COMPANY NEWS – ISSUE #05 – 27 MAR 2015

CELEBRITY EXPOSURE FOR HENRY COTTON’S

Henry Cotton’s was centre stage at the launch of the countdown Expo Milano 2015. Model and TV presenter, Filippa Lagerback was one of the celebrities pushing the button to start the Swatch watch tower, on it’s countdown to the shows opening on May 1st.  

Filippa wore the Henry Cotton’s flower trousers and matching shirt from the SS15 collection and looked amazing performing her launch duties. 
TV and press coverage has been huge and the images of Filippa wearing the ensemble has been widely covered on multiple social media sites including her own.

The Expo is the Universal Exhibition that Milan will host from May 1 to October 31. Over this six-month period, Milan will become a global showcase where more than 140 participating countries exhibiting technology for supporting healthy food production. Over 20 million visitors are expected and who knows they may want to do some fashion shopping while they are there! Henry Cotton’s will be ready for them.

COMPANY NEWS – ISSUE #04 – 11 MAR 2015

“HIGH VISIBILITY” DISPLAY CAMPAIGN FOR HENRY COTTON’S

Ask any good sales person working the shop floor, where the selling actually starts and they will tell you “at the window”. Yes that’s right, an attractive display in the window is the first and all important point of contact in the consumers purchasing journey.

With this in mind the Henry Cotton’s team have developed a window to cash point package of point of sale materials that will excite and inform the consumer and create that much sought after action “the purchase”
For the windows, stores will be provided with themed campaign graphic packs so the displays will be refreshed and not become stale.

The women’s collection will also have it’s very own materials to support window and in store activity. Each pack will consist of window back drop banners printed on both sides so they look good from inside the store too, window acetates to flag the campaign message and in store display cubes to draw the consumers eye to key points of purchase.

Postcards will also be available for the consumer to take and keep or use as they see fit with images of the SS15 campaign shots.
The materials have been designed so they can be used in shop in shop as well as in Henry Cotton’s stores.
It’s going to be a great summer for Henry Cotton’s stores!

COMPANY NEWS – ISSUE #03 – 03 MAR 2015

HENRY COTTON’S MAKES HEADLINES (AGAIN!)

We just love being the centre of attention. Like our namesake who was never out of the news in his day, the Henry Cotton’s brand is always being featured in the best magazines.

This week we have been featured in not one but 2 big name publications.

Vanity Fair one of the worlds most famous and well read mags, chose the Henry Cotton’s cotton brown trousers for their super chic editorial and Io Donna, a weekly supplement of one of Italy’s biggest selling newspapers, chose the glencheck kimono-coat and skirt.
Both these features come perfectly timed with the in store and on line launch of the SS15 collection on www.henrycottons.it.

COMPANY NEWS – ISSUE #02 – 24 FEB 2015

HENRY COTTON’S ATTENDS MICAM FOOTWEAR EXHIBITION

We had a fantastic event when we recently attended the MICAM footwear exhibition in Milan held on 15-18th February.

The footwear collection completes the head to toe lifestyle offer from the Henry Cotton’s brand, that has established a following amongst the 25-30 year old, style aware consumer in search of brands that have a back story of true sporting hero heritage and mixed with Italian design know how and flair.

We have developed the collection in conjunction with the renowned Italian footwear manufacturer Brand Diffusion who has taken on the Henry Cottons licence.

MICAM is the worlds leading footwear exhibition, held twice per year in February and September and boasts 35,000 visitors per event with nearly 50% of those coming from overseas.

Our 40 square meter booth decorated to display the brands golfing heritage, attracted a higher than anticipated number of new customers looking for quality fashion footwear for their retail operations